Articles : 2008

Public relations (PR) can be a useful stand-alone, marketing tool for a small business with a limited budget or a part of the marketing or promotional mix in a large company. But always it is a tool to drive positive publicity and awareness to a company. What many companies don't realize is that public relations can also be the many aspect of other day to day tasks that effect company image and reputation just as much as a marketing or PR campaign does.

When designers work alone, they have to rely on WYSIWYG (What You See Is What You Get) editing programs. WYSIWYG editors are great for building a test of a site and seeing that things work. Unfortunately, WYSIWYG editors also have a large number of drawbacks.

Learn a simple three step process for creating more effective advertising.