Articles : July 4, 2008

Public relations (PR) can be a useful stand-alone, marketing tool for a small business with a limited budget or a part of the marketing or promotional mix in a large company. But always it is a tool to drive positive publicity and awareness to a company. What many companies don't realize is that public relations can also be the many aspect of other day to day tasks that effect company image and reputation just as much as a marketing or PR campaign does.